Content Marketing

Content is more than king- it's the lifeblood of any online business. To be effective with content marketing, there has to be a plan for the content, an understanding of inbound marketing and the ability to create effective content. Going in without a content marketing plan can mean inconsistent posting and a site that is jumbled. The most important thing to think about is your audience. What do they need? What are they expecting? After isolating those answers, you can plan for content that will meet those needs and bring value to readers.

Content marketing can be highly effective tool if you know what you're doing and can do it consistently.

Content is vital to your marketing strategy, but only if you know how to create and use it in content marketing.

Videos

Tools Or Resources

Asana

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As an Asana Certified Pro, I cannot recommend Asana enough. I personally use Asana for every aspect of my work and personal life. Asana is a great tool to manage projects, collaborate with team members and manage almost any project or idea.

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Repurpose House

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Repurpose a single piece of content into an endless flow of marketing material.

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Typeshare

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Typeshare is your All-in-One Hub for Digital Writers. Think of it as your online writing assistant and publisher. TypeShare brings together everything you need to start writing online, including powerful writing tools and a library of helpful content. Publish to Twitter, LinkedIn and Medium all in one place. Overcome writes block with pre-made writing templates and resources. Template packs make it easy for you to start writing atomic essays, Twitter threads, and LinkedIn posts that are proven to hook your audience, keep them engaged and grow your business. Their analytics feature also allows you to see which content your audience loves, so you can focus on creating content that actually works. Get your free account.

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Later

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Later is an amazing tool to plan, schedule and analyze your posts for Instagram, Facebook, Pinterest and Twitter.

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SocialBee

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Automate your social media marketing and benefit from outsourcing your social media services.

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Blog Posts

How to Leverage Pinterest to Drive Traffic

While most businesses owners do not think that Pinterest is a viable source of traffic for their business, I believe Pinterest can be a profitable driver of traffic for almost all types of businesses.

Content Marketing
Why Content Marketing Is So Important For Your Online Business

Content marketing is the solution to almost any businesses troubles. Creating content that is engaging, entertaining and that gets your audience to buy into your product or service can make or break your business. But if it were this easy, why aren’t all businesses online succeeding?

Content Marketing

Podcast Episodes

Listen to The Marketing Stack Podcast On Apple Podcasts
Listen to The Marketing Stack Podcast On Stitcher
Listen to The Marketing Stack Podcast On Spotify
Listen to The Marketing Stack Podcast On Google Podcasts
July 27, 2021
Content Marketing
38. Ideal Buyer Journey's and Selling Courses with Tom Libelt

In this episode, we discuss how the online course market has grown since the start of the pandemic and walkthrough the correct approach to verify if your course is going to sell.

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February 11, 2021
Content Marketing
29. Why Planning Is So Important To Making Great Content

In this episode I'll cover why creating a plan for your content is so important to make great content, keep you on schedule, consistent and organized.

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November 30, 2019
Content Marketing
11. Content Marketing: How to Effectively Create Content

Creating content is pretty difficult. Knowing what to create is probably the most important piece to the entire process.

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November 28, 2019
Content Marketing
09. Content Marketing - The Lifeblood Of Your Online Business

When it comes to content there are a few things that are critically important. Topics/Keywords that are relevant SEO Speed of your website Syndication of your content Imagery Creating consistently Accuracy of information

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