He discusses the mental barriers and excuses that prevented them from starting and how a piece of advice—launching and getting feedback is better than not launching at all—propelled them into action.
He explained the importance of setting deadlines, gaining data through attempts, and the value of persistence.
He shares his experience with Growth Pros and the free online community, Growth Circle, demonstrating the benefits of building momentum through repetitive action and adjustments based on feedback.
In 2014 after reading Tim Ferris’s book “The Four Hour Work Week” he set a 100 day goal to be self sufficient and to leave his home country and start traveling the world. He since lives in Bangkok running a 6 figure marketing consultancy working with clients in Singapore, Hong Kong, United Kingdom and the United States and other areas in the world.
Show Notes:
[00:00:00] Why I kept waiting to launch and what changed? So I spent years saying that I was gonna launch a community years, and the day I finally did, I realized what had actually been stopping me. So here's the pattern. I kept running. I keep tweaking, adding one more thing, waiting for it to feel ready. But here's what I learned. Ready isn't a feeling you get before you start. It's a feeling you get after Here's what I think happened. Your brain sees the gap between where you are and where you need to be, it reads it as danger, and so it tells you to prepare more, but I realized preparation without a deadline is just hiding, what this look like for me is. I've been talking about building a community for years and, and I kept telling myself I wasn't ready.
I didn't have the skills, I didn't have the money to run ads. I didn't have the time. I was buried in client delivery. I was unstructured. I, I didn't have help. I used every excuse to avoid getting into momentum, and [00:01:00] here's where things changed. someone said something that stuck with me, and I don't remember who it was, but they said, if you don't launch, you're just gonna fail anyway. So launching and then failing or tweaking is better because you get data, you get feedback, you get ideas. You know, you tried something and now you can change it.
You can pivot, but by delaying it, by overthinking, by procrastinating your stuff because of the fear. You know, it's like what do people think? What if it bombs? What if nobody joins? And I was afraid of starting small, afraid of people seeing that I was building something from zero. That's what held me back. So here's how I'm applying this now with Growth Grows my Mastermind. So I ran ads straight to the high ticket offer, had a landing page, had the above page, and the data came back and told me that I needed something else. I needed a lower entry point first. So now I'm building Growth Circle, which is a free online community on school. But here's the thing, I [00:02:00] didn't wait to have Growth Circle Perfect before I tested Growth Pros.
I moved the market, told me what to adjust, that's information I couldn't have gotten by waiting and sitting around. What I'm doing differently this time is I'm building growth circle while following the role of 100, It's a hundred minutes of content, a hundred outreaches, a hundred comments.
And this video is part of that, I'm not waiting for it to feel ready. I'm not waiting for me to feel ready, trying to build momentum through reps, through repetition. The pattern I see in clients as well is the ones who stay stuck usually just cancel. They stop their ads because they feel like failures, or maybe their budget is tight, or they're just not willing to put in the effort to make the content or give feedback when things aren't working.
and that's a bitter pill to swallow. So not only filter for people who are resilient, who willing to try something, even if it means, uh, taking a loss, but at least they get data. At least they can pivot. They can change. [00:03:00] If a client cancel, that's feedback to me that, you know, maybe their offer wasn't right or they're not in the, in the right space.
And so of course I can coach them and I help them through that. They probably need to tweak their messaging, maybe their mindset, their approach. Then they can come back stronger, you know, try again. And so here's the shift that I made, is that I stopped treating launches like a checklist. I started treating it like a threshold.
I didn't need every answer. I needed enough to test with the market. Then I adjusted based on what came back. So what actually changes when you see this clearly? Well, you stop fearing the start. You stop thinking people will judge you for being small or for starting small. You realize nobody's watching that closely anyway. And the ones who matter, the ones who join early, they respect the honesty of building in public.
So if you're waiting to feel certain. You are waiting for something that doesn't actually exist. I learned you build [00:04:00] certainty by actually moving, So if you're curious, check out Growth Circle. The link is in the description. It's a work in progress. It's something that I'm tweaking it's free, most likely. I'm gonna start with a five day challenge, and we're gonna see where it goes. I'll get the data, I'll get feedback, and if you want to comment on this video or even comment inside of the community, when you join, let me know what you think.
