Marketing Funnels

X Types of Digital Marketing Funnels

marketing funnels

My Approach To A Marketing Funnel

1. Understand the nature and purpose of the business

If you are already running a Google Ads Campaign on Search, YouTube or Display, we perform a complete audit before working on new campaigns.

The Google Ads Audit will cover the following elements of your existing campaign:

  • Correct implementation of Google Tracking , Remarketing and Google Analytics codes
  • Marketing funnel (landing pages, sales pages, order forms or checkout process) review
  • Campaign and Ad Group structure and organization review
  • In depth keyword and search term review
  • Negative keyword review
  • Platform and device performance review
  • Extensions review
  • Cost Per Click (CPC) review
  • Audience and retargeting review
  • Location targeting review
  • Conversions review
  • Behavior analysis from Google Analytics
  • Ad creatives (for YouTube or Display Ads) and performance review
  • Placement review (for YouTube and Display Ads)
  • Basic SEO Audit
  • Site speed analysis

Proper analysis of these elements will determine the approach used to promote your product or service.

A report and discussion will follow the audit. Our findings will inform recommended changes to make to stages of the campaign to improve performance of new campaigns.

Videos

Tools Or Resources

Deadline Funnel

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Increase conversions on your sales funnels by creating authentic urgency timers and limited offers on your evergreen offers.

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Clickfunnels

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Get 14 days free when you sign up for the best sales funnel software. Create automated webinar funnels, membership sites, product launch and a whole lot of other funnels too.

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Blog Posts

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Podcast Episodes

January 25, 2021
Marketing Funnels
27. Marketing Trends with George Kapernaros

In this episode, I had the pleasure of chatting to George Kapernaros (georgekapernaros.com), who is an e-commerce expert and ex Marketing Director of divbrands.io. We covered a few topics including digital marketing trends, grabbing attention, interesting facts about how to keep audience retention and a whole host of other topics.

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