Start a business can be challenging. There are two main ingredients that every business must have. I discuss these two things in a bit of detail as it related to any business.
These principles can also be used to evaluate an existing business to pivot, change, adapt for the future. Every business must have a good product and a way to sell the product. Without these two things the chances that the business will succeed is very slim.
Each product must have the following core elements:
The sales process must include: