Most people think more money = less stress.
But around $150K–$200K/year, something breaks. Your revenue goes up, your life quality goes down. And nobody warns you about this.
After 11 years working with 220+ coaches and consultants, I call this "Stress Inflation" — when the mental, emotional, and decision cost of running your business rises faster than your revenue.
At $10K/month, your business costs you 35–40 hours a week. Manageable.At $20K/month, it costs 60+ hours. Constant interruptions. Never switching off.Your revenue doubled.
Your stress tripled. Your effective hourly rate collapsed.And the worst part? You feel guilty even saying it — because you're "successful."
In this video, I break down:
→ Why $200K/year coaches quietly feel poorer than they did at $120K→ What "Stress Inflation" actually is (and how to measure yours)
→ Why more leads, better ads, and new funnels make this WORSE
→ The difference between a business and a demanding job you own
→ Why this isn't a motivation problem — it's a design problem
→ What to do before you scale anything furtherYou didn't fail.
You just outgrew the way your business was built. In the next video,
I'll explain why hiring help at this stage often makes things worse, not better — and that mistake costs people years.
