Google Analytics may be installed on your website, but you may not know exactly what it does.
In this episode I explain some of the things that Google Analytics does and why looking at these stats is important for your website and online business.
Burhaan Pattel 0:04
Hey, welcome to the marketing stack. My name is Burhaan. And today's episode, we're going to be talking a little bit about Google Analytics. Now understand that Google Analytics is maybe a tool that you were you install it on your website, or you install it on your marketing funnel. But you don't look at it that much. It was a thing that, you know, maybe either your web developer, or making, maybe your marketing guy said that he needed to put on to the website, but you actually have no idea why you don't check it regularly. And you don't actually understand there's just too many things going on. So what I wanted to do is just cover a couple of basic things on Google Analytics, and why I think you really need Google Analytics in your business. So if you're obviously running a website, Google Analytics will plug into your website. And depending on whether you're running a Shopify store, or some sort of, you know, a consulting business, it really doesn't matter what type of website you're using, Google Analytics is free. And it allows you to see traffic coming to your website, either in real time or historically, and also give you performance in terms of what people are doing.
Burhaan Pattel 1:19
So checking their behavior. When I say behavior, you're looking at things like bounce rate, which is how frequently or what the percentage of people that are leaving your website is, and also how long they've spent on your website, which is the average sort of duration on a page. And your and those numbers are important because the higher your bounce rate, the less Google's going to show you in SEO to one, one factor. And then also in terms of the average length that people are spending on your website. That's good for you. Another thing with Google Analytics is if you're running an e commerce store, you can plug it directly into, or you can plug your stats directly into Google Analytics, where you can actually see see sales. Now, of course, if you're running Shopify, you're getting your reports on your Shopify dashboard. But it also helps to see from a sort of sales point of view, what type of traffic is making those sales sort of, you know, if you've got Google organic traffic, or you've got paid media, from Facebook, you've got email campaigns that are going out.
Burhaan Pattel 2:27
It's nice to see that in Google Analytics in one view, where you've got to the the sales right there. And then another thing about Google Analytics is that it gives you demographic information off your visitors. And also, if you've got conversions, you know, who it tells you who's converting. Now, it's not always accurate. Sometimes Google Analytics doesn't know who is visiting the website, but they see the activity nonetheless. Of course, it doesn't store any names. It's completely private. And Google is very stringent in terms of those terms and conditions. So yeah, I recommend using Google Analytics to monitor the business and the performance of your website. If it impacts sales. Also, testing and checking the stats on specific pages would give you an indication as to which pages are doing better and which which are doing not so good. So yeah, this is just a quick sort of dirty run through of Google Analytics, and why I think it needs to be used.
Burhaan Pattel 3:33
Of course, your marketing department may use it more often than you as a business owner. But ideally, what you want to do is set up a dashboard in Google Analytics, where you put down the key metrics that you want to measure, sort of how many visits, what the sales, or what the conversions were. And definitely just play around with what's important to you, and how you want to see that data. And Google Analytics gives you all those tools and the flexibility to be able to see things in a different way. So I hope this helps. And if you have any questions, you know, comment below, write me an email, or just let me know. But Google. Okay, so stop the recording. Yeah, and.